Foster and Ozzy

Foster and Ozzy is an online womenswear boutique that seamlessly blends the laid-back, artsy vibe of the West Coast with the bold, innovative energy of the East Coast to create an effortlessly chic and versatile aesthetic. Inspired by two muses— Foster, embodying the free-spirited West Coast style, and Ozzy, representing the dynamic, bold East Coast— this fusion results in a sophisticated yet casual look that appeals to a variety of women in their 20s.

Emmah Leu developed the brand’s identity, from designing the logo and business cards to creating the brand book that define its unique style. She curated engaging content and established a strong digital presence on Instagram, TikTok, and Facebook. The Shopify website was thoughtfully designed to reflect the brand’s fusion of east and west coast styles, complete with a lookbook showcasing different ways to style each piece. Emmah also conceptualized private label expansions into hats and graphic tees, and photographed every collection, capturing both product shots and lifestyle images that consistently aligned with the brand’s aesthetic across all platforms.